Examples of websites: Startsampling is a web site, where one can choose products to test, they are sent to your home and then, on this same site, one can give your opinion about the product. Free Channel is another web site that offer samples of various products and services, and the condition by which these samples are distributed is that users answer a survey about it. It is a known activity some time ago, but original actions manage to Captivate users and make them participate. Beyond of that can be an expensive activity, lets get real, tangible, results about what are the feelings of consumers towards a product or service. Worth your time, because it generates a relationship between the product or service and consumers, what brings them and makes faithful, generating trust and long-lasting. Let’s go 4 important points that must meet a brand, either product or services. A brand has to have a cause that created the brand? What is your role in the life of your audience? What is your point of view? What is your opinion? Have a cause clear and differentiated manages to ua rapid acceptance among consumers. What makes the difference is one big idea based on the DNA of the brand articulated through different media is experienced as a creative experience, impact and differentiation.
Think engrande, more than the execution of the idea. Consumers want to participate: involve them today consumer is the director of the film, I now leave the single observer role. There is no principle defy conventions, challenging the established, creating new senses. Surprise, this is the word that best describes this point. We surprise and let us surprise.
By way of closing: brands a few years ago are traveling roads where everything can be possible. For example, a sports brand that merges with the art. It should afford the boundaries, going more beyond. Find new scenarios and demonstrations for our brand message. We are living a time of creation of new paradigms. Where the rules of rewritten permanently, where what It should be mutates every day. We rethink our actions and our means of contacting consumers. We should be abreast of the circumstances. We are talking about we communicate, bring us closer, leave a message and it is exciting as this century tools allow us to explore. We do not lose the opportunity.