Winning Game

Growth in the financial crisis: EMIRATE AG strengthens risk management business from Munich, 2010 one million euros in a prize draw praise from January 14, without to draw them out of the own marketing pot that works with the risk management concept of EMIRATE AG (www.emirat.de). This allows companies to promote the show strikingly with low investments and to hedge against possible losses. This is particularly in demand in times of crisis, the past year has acknowledged. EMIRATE reported a further increase in the demand for 2009 after insured sweepstakes, promotion, discount and promotions. She could expand to the national and global business. An automatic reflex of many brand tiers in crisis situations: the impact on the advertising brake. This anti-cyclical action is needed.

Advertising, when all others are silent, can mean an enormous competitive advantage. However, the budget is often absent to perform popular actions. This is the gap of EMIRATE. The company developed for its customers Measures, which fall on, and takes over their protection at the same time. All financial risks of the sales promotion action or of the competition will be taken over by a one-off bonus.

Ralph Clemens Martin, Board of Management AG, explains EMIRATE: Many classic promotions are disused. Companies are looking for contemporary ways to great effect, and yet to spare her budget.\” This strategy has paid off in 2009. The growth driver in the EMIRATE portfolio are in particular the so-called Over Redemptions as money back guarantees, coupon and discount promotions. But also the demand for safe play or individual concepts such as weather promotions and actions related to the upcoming World Cup. Secured 100 million US dollars in the United States due to the strong increase in turnover EMIRATE could further expand the workforce and promote international business.