Peter Fleischer

Google offers a new service, the search terms and Web pages Google stores launches “Web History” now also in German language. Web history keeps track of which pages Internet users visited in the past and what search terms they used. To activate the service, users need a Google account. Web History replaced the “Google search history”. To the users ‘search more relevant and better control bring”, said the company.

The service can search results that the user has ever found, of which he himself but not has noted, where, from any online PC are rediscovered, as soon as the user logs in to his account and in the service. Web History affects the search results list. An example that gives Google: “when the history of a user’s Web activity indicates that this more interested in science than for cars, so Google maps when searching for”GM”search results for genetically modified foodo (genetically modified foods) higher in search results” “for General Motors.” Who uses Google Web history, will expose completely for Google, what he’s looking for on the Web and which pages he visited. Contrary to data protection concerns heading, Peter Fleischer, leads global privacy counsel at Google, three arguments: the user must agree (opt – in); the service is transparent, because the users can see what data Google has; and the user remains in control. He could do with the data, what he wants: delete, Edit keywords, temporarily turn off the service or export the stored data. If many users enable the service, Google can measure theoretically also ranges of pages visited: InternetWorld