All, as entrepreneurs, manage databases, customers, prospects, of specific sectors. e in this idea. The question is how will a database become a market for our product? Many of these steps are obvious, and many times by this same we overlooked them, thus lowering the odds of selling, to get our message to certain public or the objective is that we wanted to achieve with this database. 1. Data must be kept up-to-date (cannot sell you the corpses). 2. Starting at the database features elaborate bid (and not vice versa as it is usual), thinks it’s more easy to adapt the offer to the market than the market to bid. Big Ben addresses the importance of the matter here. 3. A good direction and a bad message is always preferable to a wonderful message to the wrong person.
Example: have an excellent database of Muslim population and trying to sell them hams. 4 Focus on their current client, has 8 times more likely to sell who already knows that to a stranger. 5 Check that is not duplicated, inconsistent data or incomplete. 6. Discard antirrentables customers, those who take more resources that the new entrants are clients that do not interest us. 7 Segment their customers how much can and adapt the offer in content and form, the more personalized the greater message is the response be achieved. By following these guidelines you will achieve significantly improve the response of your direct marketing actions.